St. Charles, Mo.—The National Wood Flooring Association (NWFA) just appointed Stephanie Owen as its newest president and CEO. This appointment follows an extensive search process led by a volunteer selection committee and unanimous approval by the executive committee of NWFA’s board of directors. “We are confident that under Owen’s leadership, the NWFA will continue to […]

Wider/longer planks realistic surface texturing, chevron/herringbone patterns and improvements in water resistance. These popular trends could very well pertain to the latest introductions in the hardwood flooring category, but we’re talking about laminate flooring here. Following is a deeper dive into the cross-category trends that continue to gain traction in the category. Mimicking wood Inhaus […]

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts present short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of doing 100 things just 1% better than your competition. In this week’s Tuesday Tips recap with Fill […]

Austin, Texas—Alliance Flooring Inc., one of the flooring industry’s premier buying groups, announced a strategic partnership with Floorzap, a leading flooring business management software platform. This collaboration is intended to bring advanced business management technology to independent flooring retailers nationwide, enabling them to remain competitive in the market. This strategic partnership is meant to directly […]

Daltile’s Sovran marries the opulence of three different natural marble visuals with the practicality of ColorBody porcelain. Each porcelain tile boasts an elegance reminiscent of classic white and black marble, adorned with intricate veining that varies from piece to piece—including a black option. The line also features eight bold art deco-inspired patterns, 24 x 48 […]