Keystone on the Grand Strand: What Myrtle Beach Businesses Can Learn

Myrtle Beach runs on small businesses. Here is how to find, and protect, the keystone in yours.

Along the Grand Strand, “Keystone” is already a familiar name: several unrelated local businesses, from commercial real estate to countertop fabrication, use it. That is a reminder that a good name signals strength. But every business, whatever it is called, has a keystone of its own.

Find your keystone

• The system everything depends on. For a rental company it may be the booking calendar; for a contractor, the estimating spreadsheet; for a shop, the point-of-sale.
• The person who holds it together. If one employee is the only one who knows how it works, that is a risk.
• The customer channel that brings in most of the work, whether that is a website, referrals or social media.

Protect it

• Write down how it works and who can fix it.
• Back up data and test the backup.
• Connect your tools so information flows automatically instead of being retyped.
• Review it before peak season, not during it.

Where Keystone by Kingswell fits

Keystone by Kingswell was built for exactly this: bringing a small business’s key tools into one connected stack. Fenway Web, part of the same family, builds the websites that are often a business’s most important customer channel. Ask either team for a keystone review before the next season.

A Boston Made Reader original. Keystone by Kingswell is a Kingswell Strategic Ventures product and is not affiliated with South Bow, the Keystone Pipeline, or any other business that uses the Keystone name.